Last Apple event the laugh line was when the new stylus for the iPad pro was going to be called “Apple Pencil”. This year, the eyerolling lol moment was when the removal of the headphone jack on the iPhone 7 was due to Apples “courage”. Specifically, Phil Schiller said “It comes down to one word… Courage. The courage to move on and do something better for all of us.”
The phrasing of the statement was goofy but the sentiment is not incorrect: It *does* take courage to eliminate a standard in technology and be the one company pushing forward a new format. It could be a disaster. It’s hard to lead and leading, yes, takes courage. The memes teasing Apple imply that unless you’re risking your life, there is no such thing as being courageous – which would be a re-defining of the word away from its standard understanding to mean “that which may be difficult or risky but is done anyway”. Sorry Internet, but that applies to this decision.
"Space is at a premium." So Apple did to the headphone jack what San Francisco is doing to the middle class? #AppleEvent
— Chris Taylor (@FutureBoy) September 7, 2016
Here is Jobs commenting on progress and getting rid of old technology (in 2007 commenting on the iPhone not supporting flash): “Sometimes you just have to pick the things that look like they’re gonna be the right horses going forward”. If it isn’t something that is part of making a great product “we’re gonna leave it out” and “instead focus on *these* technologies”.