I don’t get it. but I love it. A bus stop in Malaysia features boards of bubble wrap for people to pop in an advertisement by Sony. I guess popping the bubbles is supposed to be practice for playing the PSP? It’s always a smart idea to make people think of your product when they interact with non-yourproduct related things so maybe that was the thinking behind this. “The next time they pop bubble wrap, they’ll want to play video games!”. Sounds solid to me…
