Former anti-PC “I’m a Mac” actor Justin Long hired by Intel for pro-PC commercials

The “I’m a Mac / and I’m a PC” line of commercials from Apple that mocked the abilities and performance of Microsoft Windows software and the Personal Computers that ran them.

https://www.youtube.com/watch?v=oHgKu81Tv9A

The criticisms were exhibited in amusing, memorable, and effective ways, so it was smart for Intel – recently dropped as a processor chip partner from Apple – to hire the “I’m a Mac” actor Justin Long for their own series of ads titled “Justin Gets Real” throwing shade at Apple and it’s custom M1 processors. Intel says laptops powered by Intel processors are better.

https://www.youtube.com/watch?v=9gtRRMd2_UI

Other ads in the series have Long dunking on Apple’s lack of touchscreen Macs, the inability to plug more than one external display into ‌M1‌ Macs (what? why is that a thing?), and a variety of different options available for laptops powered by Intel.

It’s all clever marketing, but dang Justin – where’s your loyalty at? In 2017, the actor starred in a series of Huawei commercials promoting the company’s Mate 9 smartphone. Meanwhile, the “I’m a PC” actor – who I met at LAX baggage claim in 2009 – has ironically stuck with Apple, appearing as a “one more thing” goof in 2020’s Apple MacBook announcement event:

How Apple’s Craig Federighi handled a potential live disaster with expert smoothness

The first Apple Presentation on the new Apple Campus unveiling the companys new products suffered a bad moment on it’s keynote item and its main feature, but contrary to the initial reports, Face ID on the device didn’t fail. More importantly (to me) – the way the initial flub was handled on stage was a moment of honor.

The big announcement at the 2017 Apple event was the iPhone X (pronounced “ten”, not the letter “X”), which is an iPhone 8 that doesn’t have a fingerprint scanner and instead has a borderless screen and a face-scanner that will let you unlock your phone by looking at it. Apple headed off concerns about this technology in the announcement itself, assuring the public that the scanner will still work with hats, sunglasses, and facial modifications (like if you grow a beard). In what appears to be a nod to the news stories about people fooling iPhone fingerprint scans with high resolution photos, Apple also assured that their face ID technology has been tested against masks and molds of your face (so a Donald Trump halloween costume won’t be able to unlock the Presidential iPhone X, in other words).

This all led up to an unfortunate moment in the presentation when it came time for the world to see the feature work in real life for the first time, and the first attempt didn’t work, forcing the presenter on stage to have to use the backup iPhone.

Right away, news stories came pouring in that “face recognition failed” in the first demo attempt – which was what appeared to happen when the announcement was made that unlocking the phone is as easy as looking at it, and instead of a magical unlocking of the device, the keypad login page was what was thrown up on the giant screen.

I felt bad for Craig Federighi, the presenter on stage who handled what no doubt must have been a terrifying situation just fine and the phone actually worked exactly as designed as it turns out. The failure was in the phones setup, not in the facial recognition feature. The reason the “Enter Passcode” screen came on when Federighi performed his look-to-unlock move was reportedly that others who are not Federighi had their face scanned by the phone during rehearsals for the presentation – thus counting those scans in the iPhones memory as attempted logins by faces other than the phones owner – and what happens to any iPhone after repeated failed attempts to unlock by body part (which up until now has been by fingerprint)? – The device forces you to log in with the keypad.

So all that sucks for Federighi and Apple because it’s a brand new feature, the first time it’s even announced, it’s big debut to the world, announced in the presentation script with the instruction of “Unlocking it is as easy as looking at it and swiping up” and then doing precisely not-that. That’s the most awkward part of showcasing technology whether it’s to your friends showing them something cool only to have an app fail or whether you’re alone in a room and ask my phone a question by saying “Hey Siri” only to be met with silence because the “Hey Siri” feature doesn’t work when the device is in low battery mode. This effect on stage in front of a thousand people and on the worlds stage streaming live in front of millions can make a guy pee a little. But Federighi was a case study in how to handle such a situation:

HE STAYED CALM & CARRIED ON

When something unexpected in any kind of performance happens, the instinct is to stop performing. You can’t. “The show must go on” is a cliche for a reason. Stopping things to bring attention to the problem that is road-blocking you is an impulse because it feels safer because you are sharing the burden of the roadblock with the collective instead of shouldering the entirety of that pressure in ways that are likely to make you, instead of the situation look bad – but you still must resist. Imagine that roadblock analogy is literal and your’e leading a group in a tour bus the vision of the road is such so that all eyes are on you but only you can clearly see the road ahead – and the bus stops because of a literal roadblock. As you start to feel the pressure of the eyes that are on you, you might want to give a “wuuuh-ohhh, whats goin on?” response to signal to everyone that you’re the cause, something unplanned is happening, but it will be okay because you’re guiding them through it. This would make *you* feel better in that moment, but would make the company you’re working for look bad. Instead of commenting and stopping your presentation – you should smoothly keep your tone the same as you check with the driver and what is ahead and react accordingly, whether that is a calm statement about a half hour delay or a reassurance that you’ll only be stopped for just a minute – making your REAL reassurance not through your words but through your tone as you carry on, carry on, carry-TF-on.

Federighi did exactly this. His script said that looking at the phone is as easy as unlocking it and the phone didn’t unlock, so without any big “WUH OHH! HOOOOLD ON JUST A SECOND… UHHHHH” showstopping nervousness, he simply flipped the phone back down away from his face real quick to press the sleep button, filling the dead audio space with “and, you know…” so that the final presentation would have been barely a hiccup as he says “Unlocking the phone is as easy as looking at it [presented with keypad] – and, you know [awakens the phone and Face-ID scans again] – you’re logged right in.
Unfortunately, it failed a second time.

HE DIDN’T MAKE AN “OOPS” FACE

The natural reaction to an unexpected error or roadblock in your actions while in front of an audience is broadcast this physically with a facial expression that signals “wups” to your audience. The reason for this is that it relieves the pressure in that moment that to you feels like an eternity where you appear incompetent and your brain wants to cut that snake off at the head before that look of incompetence spreads and dooms your entire presentation and you as a person extenuating from that experience. In the same way that saying “uh” and “um” is a verbal crutch to fill dead space while you collect the components you need to articulate your next line of actual speech – making an “oops” face signals to those watching that you are alert and handling this bumpy moment and carrying on through it.

This is soOOOooOooOoo important to have been avoided in this Apple presentation. The “I Love Lucy” style “wuh-oh!” face would have been the main image and preview icon for every story covering this flub – and there were a lot of those – which would have been a PR disaster for Apple.

Notable examples of this:

President George W. Bush after cutting short a Q&A for a quick exit, realizes he is trying to open a locked door:

Presidential Candidate John McCain realizing he went the wrong direction exiting the stage at the end of the 3rd 2008 Debate:

Federighi should be awarded a special acknowledgement within the company for this step alone. Again – the impulse to do a cartoony facial reaction is automatic, so it’s a commendable self-awareness and poise that controls stoicism in the face of a goof-up in front of an audience.

HE DIDN’T SAY ANYTHING DAMNING

While the initial reports savaged Apple for the mishap and continued to be unflattering even after the information trickled in on exactly what went wrong – there is no embarrassing quote to headline the reports. No “oh crap” or “wuh-oh” or “listen folks, not everyone’s perfect!” or anything that – yes – would have patched over the awkward spotlight of intensity on Federighi’s shoulders, but immediately and forever after would have been a marketing scar on the company he was repping that would live in the ages forever.

A TEACHABLE MOMENT… 

Everything Federighi did was the opposite of this clip of Windows 98 crashing in a similar live demo presentation which went viral in the dial-up-internet days of the late 90s that I still remember vividly and knew I would easily find on YouTube today (which, sure enough, it wasn’t hard to track down).

The reaction of the other guy in the Windows clip though is everything lacking in the Apple failure – while Windows dude audibly, physically, and verbally (*and understandably, I might add) leaned into the embarrassing nature of the situation as a way to diffuse it and while sheepishly grinning, pantomimed his way out of the awkwardness – Federighi calmly carried through his situation with no “uuuh”s or verbal acknowledgements of there being a big problem.

In a terribly difficult scenario, he did all the right moves that made him and the company he was representing look the best it possibly could, and he should be commended and emulated.

Take note!

Everything [I have determined that] you need to know about Apples 2017 announcements

Apple announced stuff. Here is that stuff and what it means.

THE STEVEN JOBS THEATER
– a nice tribute to the late Apple founder

First event to be held on the Apple Park campus in the 1,000 seat theater named after the dude who started the company and then came back to make it what it is today.

I would have done it differently, but who cares. Thought the extended voice-over with no visuals was more odd than it was tributary but it was all nice enough. Technically, the Steve Jobs Theater was the first new product unveiled at this event.

Now on to the stuff you can buy:

APPLE WATCH 3
– Cellular data option and a heart monitor feature


LTE on Apple Watch is $10 addition to existing cell plan. that’s just approachable enough for me to not dismiss it out of hand and also ridiculous enough for me to scoff. It’s cool to be able to have a device on your wrist that can communicate with satellites and not need the proximity of another device to get data to it but I don’t see a user outside of athletes that would use the feature. A runner, swimmer, surfer, or sport team member training Rocky style who wants to be able to receive calls and/or listen to music while doing their activity without having their phone on them makes sense but virtually no other scenario outside of sport activity is imaginable to me. Apple also announced that the watch will monitor your heart and notify its wearer of any cardiac arrhythmia. Also, the digital crown is a red dot for some reason now instead of the same metalic covering as the rest of the watch.

APPLE TV
– Now with 4K (and nothing else added)


Notice the difference between the image above and the previous Apple TV? Thats because there isn’t one. Same exact body, same exact remote, and it has the same exact software. No big crime I guess. Underwhelming for something I think should be a much bigger focus by Apple but the current device is suitable enough and the addition of 4k video is… something… to some people. Makes me feel better about buying my parents an Apple TV two weeks ago, knowing this new version with 4k and who-knows-what-other-upgrades would be announced. I needed to get them to cord-cut their cable service before the next billing cycle so I had to buy it and was pre-annoyed that a new model was coming out in just a couple weeks, but today Apple announced the only new thing in the next version of the device is that it supports 4K video. They, nor I, have a 4K display, so this is a non-feature for us.

iPHONE 8
– Wireless charging & it’s a little faster and takes better pictures

The iPhone & iPhone 8+ look much like the 7. It’s got a faster processor (A11 chip they’re calling “Bionic” that has six cores) and better camera (same megapixels as its predecessor but now has a new sensor with optical stabilization), as every new iPhone does. The iPhone 8 Plus will have a better more powerful camera with a dual sensor so it looks like I’ll be shelling out $800 for one of those ($700 for the regular 8). Wireless charging is the only other discernable feature anyone would probably care about. Just enough to make the new product an unexciting but desired upgrade.

iPHONE X
– Same as iPhone 8 but a bigger screen & face ID instead of fingerprint ID


Steve Jobs would end his presentations with “one more thing” and then announce something cool and that’s what Apple was mirroring when they announced “one more thing” and revealed the iPhone X, which Apple pronounces as 10 (“ten”), not “ex” (same as their OSX operating system). There’s no more home button, dashing my concept that the new Apple Park campus building’s “spaceship” design was intended to represent a giant home button – which it still may well have been since it was designed when both Steve Jobs and the home button were alive and planning to go on living for awhile – and instead unlocks by scanning your face since there is no more fingerprint pad, as the screen is borderless.

The camera appears to be the same as the iPhone 8 with a double vertical sensor of 12 megapixels but something slightly different about “optical stabilization”. As reported in leaks and rumors before the announcement, the new phone will be a thousand bucks. $300 more than the iPhone 8 just for facial recognition instead of fingerprint scan and a borderless screen? I can pass on both since neither feature is particularly attractive to me.

Asus announces terrible house robot

This might be the worst futurist thing I’ve ever seen. I like the idea, but…wtf does it DO? This seems to me to be no more of a step-up from late 1980s “robots” that did nothing but walk and perform one rube-golberg-ish task yet were marketed as being virtually autonomous living friends.

Now comes the JIBO… For $600 ($599), you get a rolling updated version of the iMac from 2001 (an iPad at the end of a Pixar lamp on wheels).

Am I missing something awesome here? Watch this terrible 8 hour video promoting it and tell me i’m wrong:

https://www.youtube.com/watch?v=Gz5bWCna5uM

Finally, someone gets electronics storing travel clothes right

I’ve been underwhelmed with similar “pockets for your electronics” clothes items that think they’re amazingly clever for including basic additions to normal fashion that would have been cool at the turn of the millennium but 10+ years later are yawn-worthy. Like – oh, you have a blazer with an oversized pocket to put an iPad in? okay I guess. A hoodie with a cloth tunnel to feed your earbuds wire through? eh… not really interested.

Finally it appears that someone has assembled all the right nooks and cubbies into normal looking neutrally stylish clothes.

The crowdfunded campaign on Kickstarter sought $20,000 and currently have almost $8 Million in pre-ordered sales so I’m not the only one who thinks they did something right.

From a marketing perspective, the campaign does what I have been saying needs to be done for utility clothing items like this and that is to bill them as utility items with demonstrations. Too often these types of products try to be stylish first and “look how you can fit stuff in it” second. That’s lame. People will buy a hoodie with a million secret compartments for the million-secret-compartments and then it looking and functioning nice will be secondary – not the reverse scenario where a new non-label hoodie is in need and “oh look, it has unconventional pockets…”. Billing itself for travel is key to the success. Travel makes us feel helpless, unprepared, and cumbersome in our availability of stuff we want on our person. I have a somewhat similar product design going through a review process currently making a similar utility appeal. These things have a subconscious super hero feel to them: sit in comfort with your built-in neck pillow reverse airbag, lower your eye-mask like Iron Mans face plate, whip out your drink from your Batman utility pocket, and pop in your ear buds from within your Captain America helmet. The video does a great job of showing off ease and function in an “always be prepared” style of Awesome.

I laughed out loud at that zipper pen stylus scene tho…

“looking for one of these?… *gets laid immediately*”

It also looks like this kind of techno dance music is the go-to score for crowd funded tech. It’s fun and gets you excited by strategically rolling out the features at a linear pace that tells a story and reels you in with the perfect “but wait, theres MORE” info-mercial tactics. The Lily cam I bought (see: pre-ordered) a few months ago hooked me with the same hypnotizing must-havezes.

Comedian Barry Crimmins inadvertently got me kicked off AOL in the 90s

A mystery in my life has been solved almost 20 years later and it turns out AOL was an even worse company in the 90s than I thought…

You younglings may not even know this but in the 1990s, before AOL (“America OnLine”) was a low-end video creator and distributor, it was the only way just about anyone could connect to the internet. As the biggest and often only internet service provider for what is now known as “dial up” but then was just known as “the only internet that exists”, AOL had a monopoly on access to the world wide web.

I was kicked off AOL at least 3 times. And by “I” that of course means my family since I was a minor using a screen name under their account. The stories of each kick-off is worth its own post but the summary is that they were forms of “spam” (soliciting invites through instant messages for people to add themselves to my free Jokes and humor email newsletter) and “harassment” (getting baited by someone in a chatroom picking a fight and then responding, only to have them report me while they got away with their more egregious use of bullying profanity). Those cases were ridiculous reasons to cancel my families internet service and force them to use a different name and credit card to re-ignite with new screen names at much inconvenience to everyone – but at least I was actually technically violating their stupid “TOS” (Terms of Service). The last time I got banned, I did nothing wrong. I just recently Sherlock Holmesed the reason why…

Barry Crimmins is a comedian who is the subject of a new documentary by Bobcat Goldthwait titled Call Me Lucky and while plugging it on the Adam Carolla podcast, he told a story covered in the movie that made me realize why I was kicked off AOL and how it is 100% his fault.

If the stupid reasons I was previously banned weren’t hinting enough: AOL was a supremely bad company in the 90s. It’s customer service was bad, its actual-service was bad, it raped you on fees, constantly had virus problems, let spam run nearly unfiltered into your email inbox, spammed your real-life mailbox with trial membership discs, and would ban you from their service if you said a curse word in a chat room or someone on instant message reported you after not liking what you said.

There was one niche they evidently serviced super well though, according to Crimmins: pedophiles.

I would get perverts messaging me all the time wanting to “cyber” which meant “cyber sex” which meant “type out sexual things and I guess masturbate in between typing while imagining what the other person is typing back at you” but Crimmins tells of darker experiences. Evidently AOL was a haven for not just the easy solicitation of sex talk but the actual dissemination of child pornography. The tale of Crimmins battle against the company is worth hearing in interviews and watching in the documentary but the point is that AOL was allegedly turning a blind eye toward child abuse because it made them millions. Pre-teen entrepreneurial douches like me were just causing a ruckus for other paying members so we were easy to kick off the service – but child pornographers were only sharing their filth amongst themselves so there was no disgruntled customer to report to AOL. But even when Crimmins went undercover and DID report the people trying to solicit whom they thought was a child, AOL still did nothing because there was just too much money involved in these people paying for their service to trade their kiddie abuse media.

GROSS: So you wrote repeatedly to AOL and asked them to shutdown these pedophile chat rooms.

CRIMMINS: Right, and they were making a lot of money on it, so they just filed a – because in – back in those days the modems were really slow. And so it took, like, a half-hour to upload a, you know, low-grade picture.

GROSS: We’re talking dial-up era.

CRIMMINS: Right, right, and so it took a long time to upload each photo and all these – and then if you’re on AOL for more than 12 hours or something a month, they started charging you $3 or $4 an hour. So when you find, you know, thousands of people that are, you know, in the same chat rooms all the time or you find that one of the chat rooms that are named thusly – I mean, like anyone else, when I first went in there I just said what – are you people out of your minds? And they started talking to me about the First Amendment and stuff. And as Andrew Vachss said, you know, you can mug somebody and try to call it performance art, but that doesn’t mean you’re going to get away with it. And I just realized – you know, I would go in there as an adult, you know, with my own AOL name and people would just start sending me child pornography immediately. Like, no sort of – they just, oh, that’s what you’re here for, here. And they expected you to send child pornography back to them. And so I immediately contacted AOL and they said, oh, thank you very much for being, you know, a bunch of corporate – good citizen of our community, blah, blah, blah. But as time passed and I watched the problem grow exponentially, their answers became, you know, they – the back and forth between us just became more and more ridiculous.

After a public slog against the company involving a testimony in front of the Senate Judiciary Committee., Crimmins evidently finally got AOL to take child rape seriously… and in doing so, he got an innocent mid-90s Richard kicked off the service yet again, much to his continued disgrace.

The last time I was banned from the America Online service it was for going in a chatroom. For years I was baffled at wtf happened and thought it had to have been a coincidence and that the AOL Feds had just caught me for some snarky comment or profane one-liner I had said in a chatroom prior to then. But finally now after hearing Crimmins tell his story and matching the timelines, it makes sense WTF happened to me.

I had heard from the kid sitting in front of me in school make the ludicrous claim that “if you go into private chatroom PICS, your account gets deleted”…

Um…right. This is so wrong it couldn’t be more wrong, I told him. That is dumb upon dumb. I knew first had that AOL had horribly fascistic policies on wantonly killing their customers accounts, but there was no way that entering a chat room would get your account canceled. I had heard of some chat rooms being banned in the sense that if you typed them in then it wouldn’t let you access the room, but there was just no damn way that you would be allowed in a room and then denied service on your whole account just for going to private room “pics”. That’s it. PICS. Not “Pics of government secrets” or “pics of death fantasies involving elected officials” – just pics. As in, short for “pictures”. Or maybe an acronym for something unrelated to photography. Who knows. You could make a private chatroom of any series of letters and numbers.

I couldn’t wait to prove him wrong so that day I got home, logged into AOL and after about 30 minutes of waiting for it to frigging connect, went to “Enter A Private Chat Room” and typed in PICS…

“GOODBYE” said the AOL voice as the software closed all windows and kicked me offline.
No… freakin… way…
Okay, so there was some kind of hack that someone in the PICS room used to kick offline anyone who entered. That had to be it. There was a thing called Punting that used a program that would bomb the instant messengers in AOL and that would disconnect them so I thought for sure it was a version of that.

No, dude. I could not reconnect. The dreaded “Please call this number” cancelled membership message appeared when I tried to connect. I was screwed. and this time I legitimately did nothing wrong!

Now, after hearing Crimmins tell his tale against the company during exactly that time, it seems way more obvious: The chat room was almost surely a meeting place for AOL pedophiles and AOL had just switched from a “90 strikes and maybe we’ll talk about you possibly being out” policy on rapists to more of a “Zero tolerance for anyone who does anything not identified with anything illegal but that a pedophile also previously did” and that chat room must have been infested with pedo-creeps and thus condemned. There is no confirmation that this is the case, but given Crimmins storytelling of the time, it sounds like AOL just started mass-deleting accounts with suspected activity instead of going through the trouble of doing word searches or an actual investigation or something that a company that wasn’t horrible might do.

So thanks for nothing, Barry Crimmins. In saving countless children from having their abuse flaunted on the internet, you ruined several weeks for a young Richard.

This Selfie-Drone will be following me in the air next year

Finally someone started making the “flying camera that follows you” that I invented 10 years ago.

I bought one but it won’t ship until February 2016.

I’ll be interested to see more of the cam in actual action and testing but so far most searches turn up videos of girls name Lily singing songs I never heard of, dogs named Lily with GoPro’s strapped to them, and various less-wholesome cam related activity.

2 months later and iPads with iOS 5 STILL can’t play Podcasts or Audiobooks

The iOS 5 update from October 2011 introduced the following issues that have yet to be fixed:

1 The playback speed control for podcasts has gone

2 Chapter support in audiobooks has gone

3 The 30 second rewind button for podcasts has gone

4 Customizable menu so podcasts and audiobooks can be moved to the front page

5 Podcast count–You now have to open each podcast “folder” to see the number of unplayed podcasts

6 Time elapsed/remaining–used to be able to look at a podcast/audiobook and determine how far along you were. Now it has to be the active track.

7 Link to more episodes has gone

Please give us back these useful features and address the bug(s). iOS 5 is exciting but for podcasts on the iPad it is a great disappointment, and very unworthy of Apple.

 

Siri is Siri-souly kewl

The iPhone 4S has a new digital assistant in it that understands speech. so you can talk to it like a person instead of trying to use buzz words like a machine. instead of stupid things like “command: dial number” you can just say “call my drug dealer” or “whats the weather like in Bangalore?” or “where can I hide a body“. No joke…

People are calling it Skynet (Terminator) but I see Siri as more of a HAL from 2001: A Space Odyssey

Not cool enough for you? Microsoft is working on interactive holograms…