I think I tried too hard with that title and it didn’t quite pan out.
But the point here is to cover the interesting extensions of marketing tying into this years super hero blockbuster which is a culmination of 19 previous films leading to this plot convergence that combines almost all of the main characters from all of those other movies. Here is how some major companies are paying big bucks to get consumers to associate their products and services with the empowered feelings associated with super heroes and tying their products to the movie event in various ways, but all with a “be like a hero and buy our stuff” theme:
SODA…
Previous Avengers movies sported Dr. Pepper, (which was recently purchased and merged with the Keurig coffee company) as their official beverage sponsor. “The Avengers and Dr. Pepper… Together we’re one of a kind” with ads tying the soda to being a hero.
This time around, however, competitor Coca Cola outbid Dr Pepper to secure a $40 Million dollar contract with the franchise which includes its global markets.
https://www.youtube.com/watch?v=Kw6zAJKsal0
Before Infinity War, Coke ran this Marvel integrated commercial during the 2018 Super Bowl:
https://www.youtube.com/watch?v=iT3KSdUtEb0
CARS…
Action movies and car manufacturers have a history of tie-in marketing.
This tie-in is my favorite one as they partnered with – Infinity. Heh.
The QX50 is also evidently featured in Infinity War, not that I would be able to spot it.
CAR INSURANCE…
Geico, in Geico fashion, runs a campaign that typically has nothing to do with its product but gets the name out there in the public mind via a goofy sketch, their cute mascot, and slogan over the logo at the end.
LOANS…
Quicken Loans jumps in the fray. Makes me wonder why Rocket Mortgage missed out on tying in with Rocket Raccoon on this one.
Here, a hip racially ambiguous millennial female casually strolls through disaster under the smooth crooning lyrics “Its your thing… do what you’re gonna do” – but like the Dr Pepper theme – she is basically a super hero herself because she uses this one product/service. “The mortgage process doesn’t have to be a battle”.
https://www.youtube.com/watch?v=kOi1yJmA-yk