This start-up raised millions to sell ‘brain hacking’ pills, but its own study found coffee works better
That’s the headline to this CNBC article, and the story that follows doesn’t betray that thesis. Unfortunately, its stories like these that give casual observers the wrong idea about the actual options available to people to be able to improve and maintain a healthy brain.
The report above is about a startup I’m not previously-familiar with called HVMN, which was originally called the much more descriptive Nootrobox, which they should have kept. Nootropics are brain enhancers and a box of those things is essentially what the company is making and selling so why tinker with the name when it succinctly nails your whole business?
Whatever.
Their product, SPRINT is labeled as a “cognitive enhancement” and was put in medical trials against caffeine and, as the headline states – coffee was more effective in those tests than the SPRINT supplement. As I buy and make and think about selling my own Nootropic blends, this perked my interest but I didn’t find anything very interesting under further scrutiny. When looking at the ingredients of SPRINT, I could have saved them the trouble of hiring a study they would later try to have the name of their product removed from by just telling them the result.
I already knew the findings of the study, not because I’m psychic or a good guesser – it’s just right here in the known capabilities of the ingredients. Nothing boosts concentration better than caffeine and nicotine – in other words – “drugs”. Everything else is long term health and improvement in ability over time. its like steroids vs protein and creatine. The former will jack you up (with downsides) while the former(s) will aid, sustain and facilitate your muscle growth.
It’s poor practice to make fanstasical claims on things that are “only” just “really good for you” because then when your magic is debunked, the legitimate goodness gets thrown out in the court of public opinion with it.
Plus, I read that former Yahoo! CEO Melissa Mayer invested in the company and that should have been a tip off because everything she is involved in is overhyped, underperforming, one-dimensional marketing fluff. When I said that in a message to someone, I was sarcastically retorted “you mean i can’t trust the judgment of this woman who sat behind a roped-off throne at the company Christmas party?” – which was a new tidbit for me. That eccentricity makes me like her more cuz I thought she was just a bland social-justice hire failure but she remains a figure lacking in the talent that the narrative built around her begged her to fulfill.
But the difference between healthy things that aid you over time and things that cause immediate measurable improvement are pretty big and providers of all-natural supplements often drink their own kool-aid marketing and go off the deep end on what their products can do.
Looking at the ingredients, Sprint is only “okay” and not a great supplement. It’s tyrosine, theanine, vinpocetine and B-vitamins with caffeine. That combo is the cheap stuff that’s available in any number of brain pills on Amazon plus vinpocetine (the only premium ingredient in that list). no neurotransmitters like GABA or plant stuff like bacopa, or oat straw or mucana pruriens (legume that helps dopamine production).
AlphaBrain has all of those things and more. I only know about most of these things from reverse engineering alpha brain years back and studying which things are study based proven to have an effect and it’s still the best product for brain health and performance I know of. I still take all its stuff separately though for not a whole lot more per alpha-pill at higher dosage.
