I guess this ad is creative or something but to me it just rings a loud “no shit”. It’s asking “Would you care more if it happened on you’re own doorstep?” and…duh. We literally wouldn’t be able to function if we absorbed all the pain and horror of every sick and dying child across the globe. wtf? No shit things impact us more when we’re in closer proximity to it.
But on the other side: it’s a cool photoshopping of a skeletal kid in an urban playground, so I guess that’s cool enough for a post…