The “I’m a Mac / and I’m a PC” line of commercials from Apple that mocked the abilities and performance of Microsoft Windows software and the Personal Computers that ran them.
The criticisms were exhibited in amusing, memorable, and effective ways, so it was smart for Intel – recently dropped as a processor chip partner from Apple – to hire the “I’m a Mac” actor Justin Long for their own series of ads titled “Justin Gets Real” throwing shade at Apple and it’s custom M1 processors. Intel says laptops powered by Intel processors are better.
Other ads in the series have Long dunking on Apple’s lack of touchscreen Macs, the inability to plug more than one external display into M1 Macs (what? why is that a thing?), and a variety of different options available for laptops powered by Intel.
It’s all clever marketing, but dang Justin – where’s your loyalty at? In 2017, the actor starred in a series of Huawei commercials promoting the company’s Mate 9 smartphone. Meanwhile, the “I’m a PC” actor – who I met at LAX baggage claim in 2009 – has ironically stuck with Apple, appearing as a “one more thing” goof in 2020’s Apple MacBook announcement event:
