Chipotle hits it out of the park with “back to the start” commercial

This ad has everything you could want to send a “we are better than the competition” message as far as a food service that is branding itself as compassionate, healthier than the rest, and something you should feel morally good about buying. It’s also just good art.

https://www.youtube.com/watch?v=aMfSGt6rHos