Apple Computer CEO Steve Jobs has been on extended sick leave and had to skip the last stage presentation or two because of it. His lack of visibility lead many to believe he was terminally ill or maybe even had already died and was being kept as a Weekend At Bernies type secret for as long as possible. But today – tadaa! – Jobs is back on the job..z, and conducted the expo thingwhatever today revealing new ipod nano’s with cameras and a software upgrade to the iPhone full of features no one will ever notice. yeay! but his entrance… so blah… dude just walked out on the friggin stage with no announcement.
The video below is the whole thing if you’re interested, but for purposes of this blog, only the first 60 seconds is important.
Jobs squandered a huge opportunity here. No one had any idea he was going to appear on stage and he just strolls out and starts talking?? wtf Steven? He could have tripled the publicity for this event if he had taken the Willy Wanka route:
See Mr Jobs? thats how its done… Maybe a full floor tumble was out of the question, but a fakeout still could have been pulled off subtlety and been just as awesome. Imagine him limping out with a cane and beginning to tell that story about his recovery only to drop it and erect himself to announce how great he feels. Apple stock would have risen an extra 4 points, I guarantee.