With availability of the iPad, just weeks away, millions of people like me CAN’T WAIT till it hits stores!…so we can go to our local Apple store to play with it for free and then go home without buying one…
Tens of thousands of others, however, are excited about actually OWNING one though. I would be too if it had half the features it should, and I each one of their absence (no multi-tasking, no camera and less functionality of a real computer at above-Netbook price) is a deal breaker for me, especially considering how easy their inclusion would be. The purposeful holding-back so the 2.0 and beyond versions have lots of room for improvement is obnoxious.
Almost as obnoxious as the device’s absence of Flash…
This official commercials from HP Computers Youtube account touts their new device’s superiority to the iPad (without mentioning the iPad by name of course) because it has Flash. The video is titled “NEW! Web, Flash & Air on Slate Device from HP” in a non-specific slam on the iPad’s frustrating lack of Flash, going on to say in the description “Access the full web and not just a part of it!“.
That’s the short version. The teaser with the one line touting. But HP went further with this 5 minute long demonstration of just how Flashy this Flash enabled Flash Player device is. What was subtle in the first video is pounded hard in the following video that translates to “Wanna watch MTV on your tablet device? stay away from the iPad. Apple loyalist? have fun playing your Spongebob maze games on it, SUCKER!”
Alan Tam from Adobe Flash Product Marketing walks us through Adobe Flash and Adobe Air functionalities on HP’s upcoming slate device. Learn how you can access the full web, and not just a part of it.
Indeed, if the device is price-compatible or even competitive with the iPad, has all the same features and has the added advantage of not banning the thing that makes watching videos on sites like Hulu possible, its hard to see why anyone would view the Apple product as superior – EXCEPT for the inevitable situation an HP Tablet user will find themselves in where someone see’s them holding the interactive tablet device and says “oh cool, is that the iPad?” and when the awkward reply of “no.. its an HP Slate Device…” comes, the significantly less impressed “…oh…cool..[i guess]”. The deep burn of that negative wow-factor may just be the thing that keeps Apple on top of this market. After all, isn’t that the business model of the iPod and the iPhone?…
Apple deserves credit for pushing this market forward though. While these things should be commonplace by now, it was Apples announcement that has brought the others to the surface. Being first deserves kudos, but it comes with ridicule as we saw with the endless “iPad sounds like a feminine hygiene product” cracks. As that meme grows stale, new ones like the following arise.
This is a submission for a Doritos viral marketing campaign contest: